A Freelancer's Guide to Setting the Right Rates

Learn how to confidently price your work, communicate your value, and charge what you truly deserve.

248+ reviews

We know how the challenges can comes with setting fair freelance rates

Figuring out what to charge can feel like a puzzle with missing pieces. If you've ever second-guessed your rates, you’re not alone.

01
Lack of Market Knowledge
Not knowing what other freelancers in your field charge makes pricing a guessing game, leaving you unsure of your worth.
02
Under-pricing
Setting rates too low undervalues your expertise and leads to burnout charging less doesn’t always mean landing more clients.
03
Weak Negotiation Skills
Struggling to confidently justify your rates or fearing you’ll price yourself out of opportunities, leaving money on the table.
04
Impostor Syndrome
That nagging doubt that makes you question whether you're "good enough" to charge what you're worth—leading to unnecessary price slashing.
05
Client Expections
Dealing with clients who assume freelance services should be cheap or who push back against fair pricing can make rate-setting frustrating.

Master the Art of Setting Your Freelance Rates with Confidence

This step-by-step guide walks you through everything from understanding your worth to confidently pricing and adjusting your rates over time.

7

Chapters

200+

Resources

Intro
Journey to Finding your right rate
Before you can set a rate, you need to understand what drives it. This section introduces the mindset shift needed to price yourself confidently.
Chapter 1
Identify and choose the right tools
Your rate should cover more than just expenses. Learn how to calculate a sustainable baseline that factors in your skills, time, and financial goals.
Chapter 2
Finding the heart of your Rate
Your rate isn’t just about covering expenses; it should reflect your expertise and the value you provide. This chapter helps you refine your pricing approach.
Chapter 3
Understanding Market Pricing
You don’t set your rates in a vacuum. Learn how to research market trends, compare competitor pricing, and position yourself effectively.
Chapter 4
The Right Fit for Every Project
Not every project should have the same rate. This chapter teaches you how to adjust pricing based on scope, complexity, and client type.
Chapter 5
Turning “price talk” into a positive
Struggle with discussing rates? This chapter helps you master negotiation, confidently present your pricing, and handle pushback like a pro.
Chapter 6
Adjusting Your Rates over time
As your skills grow, your rates should too. Discover when and how to raise your prices, transition to higher-paying clients, and avoid undercharging.
Chapter 7
Your Rate is just the Beginning
Setting the right rate is only the start. This final chapter helps you structure retainers, handle long-term pricing, and build a financially stable freelance career.

Packed with starter templates and resources to help you set better freelance rates

Everything you need to ensure you are getting what you deserve.

Get guide for $145
Notion Starter Templates
Get templates designed to help you, from receipts to invoices.
Included in guide
Cheat-sheets
Explore cheat-sheets that you can always refer to help with setting the right rates.
Included in guide
Rate Review Checklist
A checklist that helps you make sure you're not missing anything.
Included in guide
Setting Freelance Rates Quiz
Quick questions to help you decide for yourself if your rate is perfect for your service.
Included in guide
Freelance Rates Tips & Strategies
Quick tips and strategies to help you make decisions even on your toes.
Included in guide
Notion Expenses tracker
See where all the money goes and make informed decisions regarding expenses.
Included in guide

Get paid your worth as a freelancer

Charge with confidence and make sure you are getting your worth.

7 full chapters
Life time access to updates
Case studies & Checklists
Templates & resources
Detailed how to use guide
Get guide for $145

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Guides available in PDF format, download so you can read offline

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Guide available in Notion, duplicate to your private space and reuse on the go.

Created for freelancers who want to succeed

Whether you are an established freelancer or you're just starting out, there is always something helpful.

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Are you ready to begin your freelance journey or are you are freelancer struggling with these issues
Are you ready to begin your freelance journey or are you are freelancer struggling with these issues

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Setting your Freelance Rate Guide

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$70
Setting your Freelance Rate Guide
10 templates
Checklist & Cheat-sheets
550+ Resources
Tips & Tricks (Bonus)
Available in Notion and PDF
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About the creator

Hi, I'm Louwe Brian—an experienced designer, agency owner, and seasoned freelancer dedicated to helping freelancers succeed.

With over 20+ years of experience running a successful freelance business all the way to owning an agency, I’ve faced the challenges, learned the lessons, and now I’m here to share everything I know, so you can avoid common pitfalls and build a thriving freelance career faster.

What you’ll get:

✅ Real-world insights from years of hands-on freelancing
✅ Proven strategies to help you navigate and grow your business
✅ Continuous updates—because freelancing is always evolving

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